{"id":5033,"date":"2019-04-16T09:56:41","date_gmt":"2019-04-16T07:56:41","guid":{"rendered":"https:\/\/ittceramic.com\/?p=5033"},"modified":"2019-04-16T09:59:35","modified_gmt":"2019-04-16T07:59:35","slug":"coverings19-event-itt-ceramic-growth-in-usa","status":"publish","type":"post","link":"https:\/\/ittceramic.com\/en\/coverings19-event-itt-ceramic-growth-in-usa\/","title":{"rendered":"Coverings’19, a major event within ITT Ceramic’s expansion strategy"},"content":{"rendered":"

Creative, the traditional small-format tile brand, was very well received at this year’s Orlando trade show<\/strong><\/h2>\n

Coverings, the most important event for the ceramic sector in North America, has left excellent results for ITT Cerami<\/strong>c, as confirmed by Vicente Sorl\u00ed, deputy general manager of the Spanish company, “the level of visitor flow has been more than satisfactory. In this sense, it is important to point out that this is a very interesting professional public, which has a clearly business-oriented vision and which has perfectly structured objectives to be achieved”.<\/p>\n

During the four days of the fair, the activity at the ITT Ceramic<\/strong> stand has been incessant. Delegations from various parts of the United States and South America (Mexico, Puerto Rico, Argentina, Panama, Colombia, Chile, Brazil…) passed through ITT Ceramic<\/strong>‘s space at the Orange County Convention Center in Orlando. However, as Sorl\u00ed explains, “the number of Canadian visitors has been especially relevant, a fact that responds to the expansion of our company in this country”.<\/p>\n

On its 30th anniversary, Coverings is therefore consolidating itself as a major event within the commercial strategy and in terms of ITT Ceramic<\/strong>‘s growth forecasts, as well as on a promotional level, as this scenario brings together distributors, retailers, contractors, specialists in architecture, design, builders and real estate developers, etc.<\/p>\n\n\t\t