The Group’s activity began in 1975 with the company Sanitrex as agents of ceramic tile factories for Arab countries, although Saniceramic wasn´t constituted until 1993.

In 2007, the second generation of the family decided to undertake a project to commercialize our own brand of ceramic products with the purpose of becoming a reference for trading companies in this industry.

To this end, manufacturing agreements were signed with factories of the tile industry, so that we could subcontract their production, guaranteeing the best quality for the product and best service for our customers.

In 2010, our main goal was market diversification so we started to focus on marketing our own brand and our products worldwide.

In 2016, this project is a fact with a diversification in the markets that guarantees growth and sustainability.

In 2020, we took a step forward. Thanks to the manufacture of our product and technological investment, we positioned ourselves as a benchmark in the ceramics sector.

Today, we continue to invest in our ambitious growth project, consolidating our position as a leading brand and establishing a relationship of trust and direct contact with our customers.

We are editors of our designs. We study the trends of each market, select our designs and develop all our series, which are totally exclusive for our collection. We have our own department in order to development of product and high standard images.

Our working philosophy is based on values of quality, innovation, experience and hard work. Quality is an inherent feature of ITT Ceramics. Our priority is to focus in two main lines of work:

– Product. All our material has a high technical and aesthetic value. Our products are located in a medium-high market segment.

– Service. We have a great network of area managers and agents for the whole world who deal directly with our clients, offering a personal treatment and dedication so that our customers are satisfied.

Good work is our main goal. We can only achieve it through perseverance, enthusiasm and involvement. Innovation, in both technology and design as well as the process of administration and organization, is our company´s best investment for the future.

The experience of ITT Ceramic Group, with more than 35 years working in the ceramic industry, is an extra value when it comes to trust our company.

All this has led ITT Ceramic Group, up until now, to be one of the main companies in this industry in terms of sales volume, product quality, avant-garde design and international presence.