ITT Ceramic has announced the launch of What’s Next, an international event to be held from 9 to 27 February 2026 at the brand’s showroom, located at its own facilities. During this period, ITT Ceramic will open its doors to clients and specifiers from around the world, reinforcing its position as a global brand and a leader in ceramic innovation.

What’s Next is designed to become a strategic meeting point for industry professionals, offering the chance to discover ITT Ceramic’s latest ceramic collections first-hand and explore the trends that will shape the future of design and architecture in 2026.

Throughout the event, visitors will be able to take a full tour of the brand’s showroom – a space conceived as an immersive experience where design, technology and forward-looking vision come together to showcase the potential of the new collections. The event will also enable direct interaction with the ITT Ceramic team, fostering the exchange of ideas and the creation of synergies in a professional, international environment.

With What’s Next, ITT Ceramic strengthens its commitment to close client relationships, early trend forecasting and the creation of dialogue spaces that drive the development of the ceramic sector on a global scale. The event represents a unique opportunity to discover the future direction of ceramic design and how ITT Ceramic is responding to the evolving demands of the international market.