The celebration took place in a facility annexed to the offices set up especially for the occasion, which had a multimedia area and a showroom with the novelties presented.
The entire ITT Ceramic team met yesterday at its central facilities to announce the new products to be presented at Cersaie 2019 (Bologna, Italy), from 23 September.
The day began with the reception of more than 100 guests to the event, including internal team, agents, representatives, customers, partners and collaborators. Vicente Sorlí, deputy general manager of ITT Ceramic, was in charge of inaugurating the act welcoming the assistants and explaining the strategy of the project that the company is going to develop until 2020.
Next, Rami Hamze, CEO of Saniceramic Group, highlighted the good results obtained so far this year and gave a brief summary of how the company ITT Ceramic has grown and evolved in the more than 9 years of professional career to become a benchmark brand in the ceramic sector. He also presented the novelties created for the Cersaie 2019 fair. Marbles, cements and woods that stand out in the ITT Ceramic catalogue and which, together with the novelties presented in the small piece brand Creative, form a unique and trendy collection that will not leave anyone indifferent.
After the presentation, attendees went to the exhibition area to learn about the novelties and then went outside to enjoy a catering.