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ITT Ceramic presents the showroom of the future in 360º

ITT Ceramic has not only been working tirelessly to launch new wall and floor tile collections onto the market. The multinational ceramic company is exploring new ways of digitally showcasing its latest releases to customers, characterised now, more than ever, by an exclusive design and high quality standards.

This is Showcase 360º, ITT Ceramic’s new virtual space

In a sector that has suffered in recent months for the lack of international design events and fairs, ITT Ceramic has created a new and exclusive 360º digital showroom.

A virtual exhibition where you can explore different new releases arranged into boxes, like in a real sample. But the user is offered a comprehensive digital experience, allowing them to access colour changes, extensive technical information, the image carousel and download catalogues from each box. It also includes access to the magnifying glass function in some rooms to view details of the design, 3D videos to view the reliefs with maximum realism, and additional 360º scenes, showing the product in real rooms, such as kitchens, bathrooms and outdoor spaces. This is all accompanied by exquisite interior design work by design professionals.

Showroom virtual 360

Interior of the Tokio box at the ITT Ceramic stand. The space allows you to see how the four colours of the collection would be integrated into the space.


Showroom virtual 360

Additional 360º scene in the ITT Ceramic Quartzite collection. New series viewed as never before in real rooms.

How to boost sales during a pandemic

Beyond being a source of inspiration, the ITT Ceramic virtual showroom is designed to be a powerful sales tool. The platform includes a video call service that will allow the sales team to connect with its customers and accompany them on a guided tour throughout the stand. A pioneering communication and sales channel that allows professionals and customers to see the product applied in real rooms with all the guarantees of quality and high definition.

Inspiration which leads the way for the design of the future

ITT Ceramic’s new virtual showroom has been designed from a functional and intuitive point of view. From a futuristic scene that simulates the stand’s reception, the user will have access to the different new releases arranged into boxes. A linear tour with access to both sides, where the user can easily navigate to discover everything that inspires them. They will also have a side menu on the right side of the screen so that, if they know the brand’s new release or collection, they can access it directly without going through the tour.

Showroom virtual 360

Interior of the ITT Ceramic stand. The right-hand side menu allows them to go to selected collections without having to complete the entire tour.

ITT Ceramic presents Showcase, showing the design from a new, more modern and avant-garde perspective. Seen and perceived like never before. To do this, it is transforming its classic square logo into a cube, giving it the appearance of a three-dimensional space. The cube also represents the showroom concept conceived as an exhibition space, with its walls, boxes and depth.

More technical and realistic proposals inspired by natural materials. This is the new ITT Ceramic 2021 catalogue

There are more than 30 new series in the ITT Ceramic new product catalogue for the first half of 2021. A wide variety of solutions for ceramic flooring and wall tiles in every effect, more realistic and inspired by nature than ever before. Among them is Quartize, inspired by the highly shaded natural red quartzite and three formats: 30×60, 60×60 and 120×120; o Campaspero, a ceramic stone in warm tones and 60×120 format that brings the cottage trend into interior design. The company also expands its range of marbles and woods with more exotic designs, taken from the most unusual places in the world, as well as Creative, which looks to the hexagon to meet 100% of its customers’ aesthetic and technical needs.

Novedades 2021 ITT Ceramic

Campaspero Collection, 60×120. An ode to the cottage style, an exodus from the city to the countryside.

▸ More inspiration in the ITT Ceramic 2021 new products catalogue.

▸ See Showcase 360º by ITT.