The company is bolstering its product plan with new collections across all strategic segments: marble, concrete, stone, wood and small format (Creative). The brand will have an innovative stand alongside the Arklam large-format display: an ambitious debut at one of the first face-to-face events since the pandemic began. Hall 19. Stand B49.
ITT Ceramic is jetting back to Bologna to showcase its latest new additions, just two years after the last edition of Cersaie. This is one highly-anticipated event – and not only because of its international renown: it’s also set to be one of the industry’s first face-to-face events in the wake of the Covid-19 pandemic. ITT Ceramic is back, and more excited than ever, ready to reunite with the world of architecture and design at its stand alongside Arklam in the same location as last time: Hall 19, Stand B49. So what’s on the agenda? Finally showing its customers and visitors what it’s been working on recently. The company has put all its efforts and relentless dedication into launching more than 200 new products across all strategic segments: marble, concrete, wood, stone and small format (Creative). ITT Ceramic has had a studious eye on market trends and needs, strengthening its catalogue with new solutions for architecture and interior design. These new solutions stand out for their huge variety of formats, colours and finishes, not to mention the wide range of relief and decor tiles.
Exquisite graphics and on-trend colours rule in the latest stone-look additions from ITT Ceramic
When it comes to creating new ceramic stone collections, innovative designs and colours set the tone at ITT Ceramic. These are solutions that give projects added value: for their capacity to suit a range of decorative styles as well as their incredible technical properties.
Campaspero is ITT Ceramic’s answer to cottagecore – a décor trend inspired by classic country cottages. The natural, subtly rustic look of the stone is accented by distinctive signs of wear and tear over the surface, giving it the edge over other similar materials. These stylish and silky tiles take inspiration from Spanish stone, with shades of sunlight running through every piece.
The company obsesses over searching the world for unique materials. Which is precisely how Atlantida came about: an exquisite reworking of classic coral stone. Surfaces in shades ranging from delicate greys to the softest beige tones bring the fossil shell inlays to the fore. As well as the two porcelain tile formats (90 x 90 and 60 x 120), they have added Decor, a geometric relief tile with stunning volume which can be used to add contrast to this subtle stone.
Quartzite meanwhile, is proving to be one of the most successful stone ranges in the first few days of its launch. This richly variegated porcelain tile takes its inspiration from metamorphic rock quartzite, and is suitable for both indoor and outdoor use. The unique look of each tile and original colour palette make this one standout collection.
The design and indoor/outdoor suitability of Kairos is also sure to impress. This is Sahara Noir made matt. A minimalist and sophisticated design, the black finish remains faithful to the original marble; whilst the pearl and grey options offer an on-trend reworking of the stone. The collection also includes a decorative tile featuring an arc-shaped relief design. The intricate design undulates over a bush-hammered background, resulting in a truly groundbreaking effect.
Hermes is another new standout stone-look addition from ITT Ceramic. This product has already held its place in the catalogue, but is back in 2021 offering a host of new decorative possibilities. As well as the three standard porcelain tile formats (60 x 60, 60 x 120 and 120 x 120) and the Decor relief tile, a new decorative tile has been added to the modern stone Hermes range. This is a tile brimming with personality and character, with a chiselled finish evocative of the cobbled streets of ancient Rome.
Tokio, a Japanese concrete tile that inspires order and balance
Tokio, one of ITT Ceramic’s concrete-look solutions, is a ceramic tile that simply breathes the Japanese philosophy of peace, order and balance. This new take on the classic concrete look comes in on-trend colours such as nude, and make-up, as well as a range of cotto tiles including two reliefs. And whilst Decor Matt comes in a stylish plank format, Aware Matt will add a subtle geometric accent to your room, lending a sense of balance and symmetry typical of the land of the rising sun.
New marbles selected from the finest quarries
ITT Ceramic’s relentless quest to find unique types of marble is one of its defining features. This search for the world’s most outstanding marble patterns starts at the foot of the quarry itself, and it’s what gives the brand the power to bring its highly innovative solutions to the ceramic industry. This is true of Calacatta Black, a practically poetic interpretation of traditional Calacatta marble, available in black and white; and Syrac, an intricate incarnation of Dolomite marble with golden veins that ebb and flow into greys, yellows and oranges, varying according to the light and tile itself. The crisp white background creates the perfect backdrop. Both collections also come with specific relief tiles: from Black Decor, a geometric tile made to complement Calacatta Black; to two Syrac options in a gloss or matt finish.
Hyper-realistic finishes that represent a return to the source of wood
ITT Ceramic’s ceramic wood collections make the full potential of 23 x 120 and 25 x 150 format tiles a reality. Amalfi is one such highlight. Available in a 25 x 150 format, the tile is inspired by solid English oak – a material whose rich and unique grain has propelled it to being one of the most-coveted materials in interior design today. Ithaca offers an altogether different look. This 23 x 120 tile has a more antique aesthetic, accented by delicate and meticulously-placed cracks. An authentic piece with a vintage air, and a true homage to natural wood.
Hermes isn’t the only range to be welcoming new additions. The products added to ITT Ceramic’s Soleil range also offer a wealth of design potential. A distinctly modern geometric relief tile has been added to the three base tones in the Soleil range, featuring a pattern of wooden tesserae that plays on volume, light and shade. A design that simply breathes abstract geometry.
Hexagons and best-selling designs bring the Creative range firmly up to date
ITT Ceramic’s Creative catalogue of small ceramic tiles has also had a 2021 update. This is a format on the up, so in line with market demands the brand has introduced hexagonal 23 x 27 versions of all its new ranges. At the aesthetic level, Creative has two clear product strategies: on the one hand, taking its most popular collections and launching them in a hexagonal format, such as Estatuario, Calacatta Paonazzo and Mystic, for example. On the other, a clear move towards the latest trends, and all with the brand’s characteristic dynamism. Examples include the impossibly vibrant Tucan, Exotic and Lions, with a decidedly tropical feel; and Blossom, which depicts more traditional, romantic patterns such as cherry blossom.
The latest collections from ITT Ceramic are set to shine alongside the new Arklam large-format sintered designs. The exhibition has been designed to introduce professionals and other attendees to the latest innovations in ceramics, giving them all the technical information they need.
Cersaie has strict measures in place in light of the coronavirus pandemic: the stand has been designed to comply with all safety standards, allow a smooth flow of visitors, and maintain minimum social distancing of 1.5 m at all times.
And although ITT Ceramic will be attending one of the first, long-awaited face-to-face events of the year, it’s also reserving a spot for its 360º virtual tour, running parallel to Cersaie. This multimedia space will show visitors navigation requirements and details of Showcase 360º, where they can travel through our virtual fair, getting a detailed view of the actual room schemes and collections on display.
▸ Visit ITT Ceramic at Cersaie from 27 September to 1 October at Hall 19, Stand B49. We look forward to seeing you there! (Click on the box below and get your free ticket).
You can also download the new 2021 digital catalogue.